Professional Organic SEO is one of the most popular forms of internet marketing. High positions in Google (for phrases well matched to the specifics of the niche) create a great opportunity to increase website traffic and promote the brand. This can turn into increased traffic and sales, helps multiply the company's profits and gives many business opportunities. Enterprises that are being at the top of Google very often become leaders in their sector. Are you wondering if an investment in Organic SEO pays off? We present the benefits of search engine ranking.

Rankings for selected phrases (determined on the basis of analytics and their competition) is associated with the need of optimizing website in terms of the search engine’s requirements, content marketing activities, internal and external link building. In this way, visibility of your website in Google may increase not only by the keywords you selected, but also by so-called “long tail” keywords. Higher visibility by various queries directly turns into increased website traffic. And the increased traffic, by itself, turns into a chance to get real customers throughout the users visiting your site. Analytical tools (like Google analytic) will allow you to check whether traffic turns into higher conversion and then in higher profits.

Organic SEO helps to get high results on Google for various queries. This allows you to reach different customer groups. Your website can be accessed not only by people who already know what they are looking for, but also by the users who currently do not know exactly what they need. So, in the future, they can also become customers of your company.

Gaining top positions in Google, allows you to increase brand recognition. Organic SEO is usually accompanied by activities in social media and marketing campaigns on external websites. Such activities contribute to promoting the brand and building a leadership position in its niche.

Now, business success increasingly depends not only on the quality of the services provided or the range offered, but also on the ability to stand out from the competitors (they can offer the same by similar prices). Getting higher places in Google’s search results, for numerous phrases, increases the number of visits to your site. Users often remember the company name and address (specially for local searches), and when they need your services or products, they go directly to your site. In this way, you can get a big advantage over the competitors, who are less known in Internet.

High positions in organic search results give an opportunity not only to increase individual visits or orders. Once the visitors take advantage of the offer and become convinced of high quality of your products and services, they can join the group of regular customers. You wouldn't have had that opportunity if your site wasn't in the top.